Part ll: Don't Sweat The Technique w/ GQ and GAP.

Shot by Raul Singson.
(@raulsingson)

What an honor! Over the next few months, in partnership with GQ magazine and GAP, I’ll be revealing new pieces from the Best New Menswear Designers of America. The full collection will be released in September, but until then, I’ll be wearing prominent pieces from each brand.

This month, I'm sporting a brand that I was really looking forward to working this! I've stayed away from the athleisure style because I could never find a pair of sweats that were both comfortable and also stylish. However, NSF Clothing nailed it on fit, form and comfort. Learn more about them.

FROM GQ.COM

You know your favorite flannel with the tear in the elbow? Or your perfectly broken-in jeans with that faded coffee stain? Nick Freidberg and Jamie Haller's NSF's clothes are that distressed from day one, hand-shredded and dyed until they're lovably grimy. "There's like six people sitting there with sandpaper, rubbing on a garment," Friedberg says. "Jamie and I are both super vintage enthusiasts," he says. "And I always look for those pieces that are sun-faded or paint-spattered or there's a hole in it. There's a life and a soul and a softness to it."
Though of course you can wear NSF's clothes anywhere, something about them feels inextricably connected to the laid-back L.A. design scene embodied by peers like John Elliott, one of last year's Best New Menswear Designers in America. "I think we have the ability—living here, working here—to constantly be in a more casual environment," Friedberg says. "Versus New York, where there are certain environments where you still have to wear a suit or tuck your shirt in."
NSF's collection for Gap will replicate the flagship line's rough edges. "We're not ever gonna water down our product so we can sell it to anyone and everyone. It's always going to be cool and small and crafted. Not everybody wants a holey T-shirt. I get it."
Check out more from NSF Clothing and also shop GAP’s amazing summer menswear pieces HERE.

Apparel Breakdown:

GAP T-SHIRT. GET IT HERE. / NSF CLOTHING SWEATPANTS. GET IT HERE. / ARMANI EXCHANGE BACKPACK. GET IT HERE. / CONVERSE SHOES. GET IT HERE.

Comments

  1. Ripped jeans is one thing, but ripped sweat pants? Well done!

    DJ- www.tailormade-style.com

    ReplyDelete
  2. Loving the sweatpants man! I need to try this look.
    www.czola10.com

    ReplyDelete
  3. Now we are talking.... Great looks amazing style.... awesome... buy online tickets

    ReplyDelete

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